This project was adapted from the brief set by CABE at the YCN student awards, which was to raise the public profile of parks in an engaging and imaginative way.
I wanted to show that parks cater for everybody so I chose the title “101 things to do in the park.” With the help of friends and family I listed all 101, from climbing trees to chilling with a book. Using interesting typography and fun illustrations I compiled them in to an A2 poster, an eight page concertina mailer and quirky postcards.
For the campaign to work as a whole I conducted some guerilla advertising in the college reception area. This involved a patch of turf, a tree with 101 different coloured leaves (each containing one action) and some spare leaves for the public to add their own thoughts.
I worked closely with my industry mentor (Iain Lauder from Redpath). Throughout the project I sent him updates and he would reply with his thoughts, this resulted in a final presentation at Redpath. Iain was kind enough to give me a merit for the project overall.
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